1 00:00:00,270 --> 00:00:05,730 All right, so let's go over a few different tips on how you can grow your podcast audience. 2 00:00:05,760 --> 00:00:07,590 Now, there's really no magic formula. 3 00:00:07,710 --> 00:00:13,800 Ultimately, the best tip that I can give you is just it's just about creating quality content and doing 4 00:00:13,800 --> 00:00:14,990 it consistently. 5 00:00:15,060 --> 00:00:15,280 OK. 6 00:00:15,900 --> 00:00:21,000 Now, here's a few of them that might help you, though, so you can post about every new episode on 7 00:00:21,000 --> 00:00:21,960 your social media. 8 00:00:22,260 --> 00:00:27,180 Another one that you can do is leverage your current social media, following often the best way to 9 00:00:27,420 --> 00:00:32,910 start building and kind of get that snowball rolling with your audio podcast is simply to leverage social 10 00:00:32,910 --> 00:00:34,420 media or following that you might have. 11 00:00:34,440 --> 00:00:35,260 Do you have an email list? 12 00:00:35,370 --> 00:00:35,940 You have a blog? 13 00:00:36,000 --> 00:00:39,600 Do you have a following on Instagram, Facebook, YouTube, whatever it is. 14 00:00:39,600 --> 00:00:39,830 Right. 15 00:00:40,140 --> 00:00:43,920 Do you have a following leverage that following and move it over to your podcasts. 16 00:00:43,960 --> 00:00:44,270 OK. 17 00:00:44,940 --> 00:00:46,580 The next thing would be to kneel down. 18 00:00:46,630 --> 00:00:53,280 I've already hit on this many, many times, but kneeling down is one of the easiest ways to completely 19 00:00:53,400 --> 00:00:54,660 lower your competition. 20 00:00:54,870 --> 00:01:00,700 If you're competing for a broad market, then you're basically going after everybody and if so, fact 21 00:01:00,700 --> 00:01:02,940 that you're going after nobody's niche down. 22 00:01:03,140 --> 00:01:09,120 You know who your target audience member is and you'll be able more so each or more easily excuse me, 23 00:01:09,330 --> 00:01:10,980 to kind of speak to them. 24 00:01:11,190 --> 00:01:14,430 And, you know, rank against other related podcasts for that. 25 00:01:14,460 --> 00:01:16,620 OK, so niche down literally one of the simplest things. 26 00:01:16,650 --> 00:01:18,180 Now you can go broader as you grow. 27 00:01:18,210 --> 00:01:20,100 But in the beginning, you pick a niche. 28 00:01:20,310 --> 00:01:22,530 Stick with it and create content surrounding that. 29 00:01:22,560 --> 00:01:22,830 OK. 30 00:01:23,070 --> 00:01:26,040 That way when somebody that does find you, you know, finds you, they're gonna know. 31 00:01:26,100 --> 00:01:26,320 OK. 32 00:01:26,370 --> 00:01:27,660 This podcast is for me. 33 00:01:28,050 --> 00:01:31,090 Now, don't just rely on the podcasting platform as well. 34 00:01:31,150 --> 00:01:33,070 Now I say this for a tip to grow on everyone. 35 00:01:33,160 --> 00:01:33,380 Right. 36 00:01:33,450 --> 00:01:35,970 People ask me, like, how do I grow my Instagram? 37 00:01:36,270 --> 00:01:37,070 Then category. 38 00:01:37,220 --> 00:01:40,170 I had a girl, Facebook page girl, my YouTube channel or whatever it is. 39 00:01:40,200 --> 00:01:40,410 Right. 40 00:01:40,710 --> 00:01:43,480 And the key here is don't just rely on that platform. 41 00:01:43,650 --> 00:01:47,780 You can grow your audience everywhere and move them over to everywhere. 42 00:01:47,790 --> 00:01:47,990 Right. 43 00:01:48,090 --> 00:01:49,320 In this case, your podcast. 44 00:01:49,350 --> 00:01:49,500 Right. 45 00:01:49,530 --> 00:01:56,640 So if you go on, you know, post your audio content to Instagram with would like a funny video like 46 00:01:56,640 --> 00:02:00,640 attatched or something like that or or moving our talking head video or whatever you want to do. 47 00:02:00,660 --> 00:02:00,930 Right. 48 00:02:01,200 --> 00:02:06,720 Or also post your audio quality, your audio content to, you know, a Facebook page or something like 49 00:02:06,720 --> 00:02:08,430 that, whatever it is that you want to do. 50 00:02:08,700 --> 00:02:12,650 What I'm saying is you don't just have to strictly grow organically on anchor. 51 00:02:12,660 --> 00:02:13,980 You can grow everywhere. 52 00:02:14,220 --> 00:02:16,310 And then funnel all that traffic into anchor. 53 00:02:16,350 --> 00:02:16,460 Right. 54 00:02:16,680 --> 00:02:21,390 So if you want to use, you know, and also posts across Instagram, Facebook, YouTube, whatever it 55 00:02:21,390 --> 00:02:24,980 is, then also link to your anchor podcast where it's hosted. 56 00:02:25,230 --> 00:02:30,270 That will grow your audience a lot faster than just, you know, posting to anchor and hoping that people 57 00:02:30,270 --> 00:02:30,720 find you. 58 00:02:31,080 --> 00:02:35,720 You can also this is one of the best tips, you know, always network and always kind of, you know, 59 00:02:35,730 --> 00:02:36,830 collab if you can. 60 00:02:36,840 --> 00:02:42,870 So you can appear as a guest on other podcasts and other channels and cross promote and get cross exposure. 61 00:02:42,900 --> 00:02:47,070 So one of the easiest ways to do that is simply figure out what you have an expertise in, figure out 62 00:02:47,100 --> 00:02:51,870 who has a podcast on that, because everybody is always looking for content, new ideas and people to 63 00:02:51,870 --> 00:02:53,970 interview and then offer to be a guest. 64 00:02:54,170 --> 00:02:55,710 And explain why you'd be a good host. 65 00:02:55,710 --> 00:02:55,850 Right. 66 00:02:55,890 --> 00:02:59,100 What value can you bring to their audience and to their podcast? 67 00:02:59,310 --> 00:03:03,660 That's one of the easiest ways to help in other ways to reach out to another show and cross promote 68 00:03:03,660 --> 00:03:03,980 them. 69 00:03:03,990 --> 00:03:04,200 Right. 70 00:03:04,230 --> 00:03:05,340 So that's B.S.. 71 00:03:05,350 --> 00:03:06,030 I'm not with them. 72 00:03:06,240 --> 00:03:07,290 So cross promote them. 73 00:03:07,500 --> 00:03:12,960 Another easy way that we've covered before is, you know, do Q and A's for people like we're even interview 74 00:03:12,960 --> 00:03:14,730 somebody that already has that expertise. 75 00:03:14,760 --> 00:03:14,950 Right. 76 00:03:14,970 --> 00:03:20,490 That's an easy way to grow because then you're increasing the content value, OK, which is basically, 77 00:03:20,520 --> 00:03:24,540 you know, with the tip right here and the tip that I gave in the beginning, create engaging and interesting 78 00:03:24,540 --> 00:03:24,960 content. 79 00:03:25,110 --> 00:03:27,560 One of the best ways that you can do that and grow. 80 00:03:27,570 --> 00:03:29,610 And then obviously you want to do that consistently. 81 00:03:29,940 --> 00:03:34,380 Now, you can also post on relevant Facebook and Reddit groups and forums and stuff like that. 82 00:03:34,380 --> 00:03:35,910 There's literally a group on anything. 83 00:03:35,940 --> 00:03:40,530 So whether it's a podcasting forum to grow your podcasts where everyone supports each other or if it's 84 00:03:40,530 --> 00:03:43,810 like a Facebook group that's related to the niche that you're creating a podcast on. 85 00:03:44,040 --> 00:03:45,570 That's an easy idea. 86 00:03:45,780 --> 00:03:48,540 Also, depending on the platform, you can reply to comments. 87 00:03:48,570 --> 00:03:51,580 You can also ask listeners to review your podcast, Five Stars. 88 00:03:51,870 --> 00:03:56,400 And one of the easiest ways that people grow, you know, if you have the funds or if you have a cool 89 00:03:56,400 --> 00:04:00,870 idea to do, if you have an expertise in, for example, like let's say you're doing a marketing podcast, 90 00:04:01,110 --> 00:04:04,660 you can give a free consulting call away and then you're just giving your time and not your money. 91 00:04:04,680 --> 00:04:05,720 Something like that. 92 00:04:06,210 --> 00:04:07,180 But you can do a giveaway. 93 00:04:07,230 --> 00:04:07,540 OK. 94 00:04:07,860 --> 00:04:11,250 So, for example, like say like, hey, I'd really appreciate it if you guys went and reviewed it. 95 00:04:11,280 --> 00:04:14,850 And for everybody that reviews it, you know, I'm going to pick one lucky winner. 96 00:04:15,150 --> 00:04:19,920 One of the five star reviews at the end of the month and give that person, you know, X whatever it 97 00:04:19,920 --> 00:04:20,820 is that you want to give away. 98 00:04:20,850 --> 00:04:24,540 So those are just some, you know, really easy ideas to grow your podcasts. 99 00:04:24,570 --> 00:04:25,830 There's a lot of different ways. 100 00:04:25,870 --> 00:04:29,010 But ultimately, no matter what you do, there's no magic pill. 101 00:04:29,040 --> 00:04:34,260 It's ultimately about creating an engaging and interesting content and doing it consistently.